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Since trying to push iOS is a little trickier, and you will find out why pretty soon, I am going to change my usual writing structure for this one by blending the analysis and research directly. We need to take a very good look at the competition, throw a huge sword at iOS and Apple slicing them in half and watch how they manage to just get back to one piece without a scratch. Understanding iOS first and from there try to push the OS a bit without messing up anything that makes it so special.
This is going to be rough and nasty, but I suggest you read it all even if you just want to stop and slap me in the face.