Listen to Apple’s Jony Ive talk about his design philosophy
Moments after lead Apple designer Jony Ive was knighted at Buckingham Palace yesterday, he spoke to the BBC’s James Naughtie about what motivates him and drove him to craft, among other devices, the iPhone.
Part fine art, part engineering… The goal isn’t to make money, the goal is to try and develop the very best products that we can.
Amen. To listen to the full six-minute interview, click here. It’s well worth it.