Nokia’s PureView ad wasn’t shot by a Lumia
When Nokia rolled out its brand-new Lumia 920 today, it boasted that the phone’s PureView camera puts the competition to shame. With built-in image-stabilization software, the company said, the Lumia 920 can shoot “professional-looking” video. To prove it, Nokia played a beautiful video that was seemingly made possible by the phone’s impressive software. Problem is, the video wasn’t shot by the Lumia 920 or any other smartphone. Rather, as an eagle-eyed viewer discovered, the video was shot by a large, presumably professional-grade camera.
The Verge explains:
…there’s a curious reflection in the window of the trailer in the background. It’s not a young man riding his bicycle alongside the cheerful model, but instead a big white van with a lighting rig and a cameraman standing in the doorway — with what appears to be a large camera rig. Whatever he’s holding, we can reasonably agree it’s not a Lumia 920.
Nokia, for its part, says “the video was a demonstration of optical image stabilization, not PureView.” Conveniently, though, the phone maker left that disclaimer out of the video.