Over $100 billion of retail sales occur online every month. With this being said, ecommerce businesses are constantly implementing new technologies to continue selling their products online. After all, consumers’ expectations are only growing as the tech industry continues to prosper. The top online stores stay up-to-date on the latest ecommerce merchandising trends in order to stay ahead of their competition. If you are an ecommerce business owner who wants to do the same, read this post and learn about the emerging ecommerce merchandising trends to follow.
High Quality Images
One of the most crucial ecommerce merchandising trends to track revolves around images. Every ecommerce site is made up of a mixture of content forms. One of the most prominent forms of media is pictures. When an online shopper visits an online store looking for a new pair of boots, they expect to find quality photos of boots. If they enter a site and find low-quality images or stock photos, they will leave that shop and resort to another. With this being said, you need to ensure that your product images are professional, clear and enticing. Consider using advanced features such as 360 view to truly impress consumers. If you use this ecommerce merchandising tactic to your advantage, you can excel in the industry.
Advanced Search Functions
Another ecommerce merchandising trend worth taking note of is advanced search functions. In addition to high quality photographs, consumers also expect to be able to find what they are looking for easily on ecommerce sites. If you want to increase your sales, you need to keep this in mind. Moreover, you need to act on it by implementing advanced search functions. Optimize your search tool so that users can refine their search results in various ways. Integrate functions like auto-complete, product suggestions and navigation rules. Ensure that your tool is smart enough to recognize spelling mistakes and offer users recommended products even with such errors. If you want to meet online shoppers’ expectations, take note of this ecommerce merchandising trend.
Artificial Intelligence
Moreover, consider using artificial intelligence (AI) in your online store. This ecommerce merchandising trend is highly advantageous when implemented properly. Successful online shops use AI for customer segmentation. They also use the technology to identify customer patterns. Artificial intelligence can analyze each customer’s browsing history and make conclusions based on them. Then, ecommerce store owners can use the data they receive to improve their online shops by grouping products, highlighting featured products and cross promoting similar items. In order to improve your customer experience, follow this ecommerce merchandising trend carefully.
Interactive Tools
The top ecommerce websites are also using interactive tools to boost sales. One of the main trending interactive tools is the chatbot. While this is not exactly a new tool in the realm of ecommerce, the technologies are constantly improving. Thus, chatbots are still emerging in their own way and are still crucial to keep up-to-date on. After all, they, too, improve customer satisfaction rates and increase conversions. If you implement a quality live chatbot into your online store, you offer your visitors continuous support. You can sell your products to consumers just as you would if you were talking to them in-person in a brick-and-mortar store. With this feature, you can answer questions, reduce concerns and persuade consumers to become customers. For these reasons, track this ecommerce merchandising trend.
Detailed Product Descriptions
Finally, write detailed product descriptions on your online store. Many ecommerce business owners fail to recognize the importance of this emerging trend. A large amount of owners assume that writing too much in a product description will deter consumers. Contrary to this belief, consumers appreciate the information. They want to know about the materials your products are made of. Visitors are curious about the functionality of each product. Consumers purchasing clothing need size charts to select the right sizes for themselves. All of these pieces of information persuade consumers to purchase products. Keep this emerging ecommerce merchandising trend in mind when optimizing your online store.
In order to keep up with the ecommerce competition and achieve your goals, you need to use the top merchandising tactics. Firstly, use professional photographs and advanced features to impress visitors. Optimize your search function to make the process of finding products as simple as possible. More so, take advantage of artificial intelligence. Implement interactive tools like chatbots to improve your customer satisfaction rates and boost sales at the same time. Furthermore, write detailed product descriptions to persuade users to add products to their carts. Follow these emerging ecommerce merchandising trends to boost your profits.
