Artificial intelligence (AI) is infiltrating multiple aspects of our lives. While many people think that AI is about robots taking over jobs and then the whole world, this is a misperception created by television shows and films. AI’s role in society today is much more behind-the-scenes than that, and designers are using it to make our lives easier.
If you have tried online gambling before, you may not have perceived AI’s presence in the games. But here is how it is present in this gaming format and what it does:
Data analysis
By examining which games are popular at online casinos, operators can establish player patterns and develop their offerings to give players more of what they want. An examination of player behavior and preferences among online users is impossible without AI to help sift and organize significant volumes of data and convert it into usable information that guides decision-making. Most of the resultant changes an online casino operator might put in place are done to improve the user’s experience (UX) when visiting the site as it ensures that they keep coming back.
Pattern analysis
Gambling addiction becomes a real problem for a small percentage of gamblers. They begin chasing losses, cannot get through 24 hours without placing massive volumes of bets, and are unable to honor their debts. AI is used to recognize patterns of behavior that could lead to a gambling addiction early on so that users can get help before the addiction gets so out of hand that they lose everything. If an AI program picks up on concerning betting patterns and behaviors, it brings the matter to the casino operator’s attention. Players may face suspension but will also receive help to deal with their potential addiction. In the post-pandemic world where people are struggling financially and may start gambling for help to get extra money, early intervention is a primary factor in treating gambling addiction successfully.
Keeping it fair
Both players and the house need protection from unethical play or manipulation of the system. Regardless of which party is guilty, cheating is unscrupulous and not in the spirit of playing casino games. Land-based casinos have people observing players through CCTV cameras to pick up on cheaters. However, this is not possible when people are gambling remotely. As a part of online casinos’ AI-enabled future, programs are under development and testing to discover suspected cheating. This interactive technology ensures that everyone has a fair chance of winning, and no players have an advantage over others. After all, most casino games are games of chance. Even those that require some strategic thinking, such as blackjack and poker, still rely on luck when it comes to cards being dealt.
