Technology drives the world we live in today. Indeed, it is playing a huge part in the food industry and businesses are investing a lot of time and money into new technology to boost sales and offer customers everything they want. Consumers have a lot of demands and you have to work hard to keep up with this every-changing market. So, food industry brands have had to get smarter during the manufacturing process.
Getting Smart on Traceability
Something that is growing in importance in the industry is food traceability. In other words, the ability to see the movement of a product through the supply chain. More businesses are choosing to invest in a good food traceability system so that they can avoid losing money. With so much competition in this industry, smart technology can be a lifesaver for brands when something goes wrong.
For example, if there is a contaminant found in a product, a business has to act quickly in order to avoid the nuclear button going off. In other words, you need to find out where that contaminate started and be able to pinpoint where it came from. This is going to allow you to minimise the damage from the incident and stop it going any further. Recalls cost a lot of money and if you do not know where a problem is coming from, it is going to be even more costly.
Using Smart Food Labels
Something that is becoming more popular in the food industry is smart labelling. This is a combination of a traditional label and technology. For instance, the label can have a QR code, which can be scanned by a consumer. This is going to provide them with additional information about the product when they buy it or during the purchasing stage.
Smart food labels are something that brands are taking advantage of since buying habits have evolved. Consumers are doing their research when it comes to buying food from brands, checking whether their processes are ethical and if they are offering healthy options. It is no longer just about how much something costs. Consumers are looking for the whole package. So, this is where smart food labels come in. They can provide more information to customers to allow them to make up their minds.
Creating a Digital Trail
An evolution has been happening for a lot of businesses in recent years. We are talking about more digital systems and ditching the paper trail. In particular, the food industry is all about improving systems and keeping digital records of everything that goes on. This is good for everything from traceability to stock replenishment. In particular, things like supply chains are getting complicated. With a lot of changes happening in the world, you need to keep up with dealings. The best way to do this is to embrace new technology and know that all record keeping is going to go digital.
